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How to Build a Strong Creative Professional Profile

A strong creative profile should make it easy for someone to understand who you are, what you do and where they can see your work.

Lead with a clear professional identity

Use the name and discipline you want people to remember. A concise description is more useful than a long list of unrelated services.

Connect your existing work

Link the website, portfolio, Instagram, Vimeo or other professional platforms where your work already lives.

Add useful context

Location, experience, specialisms and a focused biography can help potential collaborators understand whether your work is relevant.

Keep it current

Review your profile when your portfolio, location, discipline or professional links change.

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